2017-18 TRENDS FORCAST

by ELIZA O’HARE

A strong global movement to reconnect with nature and take control of our interiors to create personal retreats has been an emerging force toward more pure and natural aromas. With our daily digital exposure reaching saturation point, there is a real desire for an escape from technology and fragrance has the sensory power to transform our environments from one of stress to calm.

Coupled with a growing desire for authenticity, global tastes consumers want to expand their sensory palates with ever more extraordinary and unfamiliar fragrances that conjure exotic destinations around the world, which explains a new leaning toward spicy ingredients.

Escape really is the key word for 2017-18.

In 2017-18 two clear trends have emerged, both embedded with the core values of escape using both healing and calming notes, but with quite different sensory suggestions.

As a writer for some of Australia’s top magazines for 25yrs, Eliza O’Hare has covered upcoming trends from interiors, beauty, fragrance, travel and food, bringing her understanding of the cultural trends that influence consumer markets.

A strong global movement to reconnect with nature and take control of our interiors to create personal retreats has been an emerging force toward more pure and natural aromas. With our daily digital exposure reaching saturation point, there is a real desire for an escape from technology and fragrance has the sensory power to transform our environments from one of stress to calm.

Coupled with a growing desire for authenticity, global tastes consumers want to expand their sensory palates with ever more extraordinary and unfamiliar fragrances that conjure exotic destinations around the world, which explains a new leaning toward spicy ingredients.

Escape really is the key word for 2017-18.

In 2017-18 two clear trends have emerged, both embedded with the core values of escape using both healing and calming notes, but with quite different sensory suggestions.

As a writer for some of Australia’s top magazines for 25yrs, Eliza O’Hare has covered upcoming trends from interiors, beauty, fragrance, travel and food, bringing her understanding of the cultural trends that influence consumer markets.

ROSE SERENITY

TREND ONE

THE ROSE SERENITY TREND

The gourmand fragrance trend already making a huge global impact will continue East-wards into Asia, bringing with it the European comfort of home cooking and instant sensory pleasure, of warm bread and freshly baked biscuits through fragrance notes such as caramel and vanilla, balanced with the light freshness of citrus sorbets.

This fragrance trend combines two key elements in creating a calming harmony — a soft, sweet, soporific element matched with the depth of warm, earthy notes. Taste sensations such as ice cream dripping in the sun, sweet macaroons, homemade caramels, light palette-cleansing sorbets, or chocolate covered pecans — think exotic vintage holidays and comforting tastes, that drift you away to happy places.

Heavily inspired by the idea of an idyllic summer-long escape by the Mediterranean, the notes conjure vintage scenes of the Amalfi Coast in the 1960s, gorgeous faded ochre-pink palette … and lots of chilled glasses of Aperol Spritz on a bougainvillea-covered balcony as the sun sets in the new soft lavender colours of the season.

This fragrance trend is hopeful and open to adventure, conjuring the warm colours, and heady scents of summer flowers of the Amalfi coast to inspire a sweet and smooth fragrance.

Expect combinations of dusky rose and lavender and notes specific to Southern Italy such as bergamot combining both stimulating and calming notes, making the perfect fragrant holiday.

FRAGRANCE NOTES

More sophisticated and less feminine than Soft Florals, with a blend of Freesia, whose quiet Citrus note adds lovely character or the addition of earthy base notes such as Neroli, Basil and Rosemary to round it out and add dramatic notes.

A fusion of fruity notes with subtle unusual Nut notes creates a surprising fragrance. Rose, Mint, Freesia, Geranium, African Violet, Caramel, Chocolate, Vanilla, Neroli, Pecan, Cashew, Bergamot, Basil, Rosemary and Mint, Sweet Pea and Jasmine.

THE ROSE SERENITY TREND

The gourmand fragrance trend already making a huge global impact will continue East-wards into Asia, bringing with it the European comfort of home cooking and instant sensory pleasure, of warm bread and freshly baked biscuits through fragrance notes such as caramel and vanilla, balanced with the light freshness of citrus sorbets.

This fragrance trend combines two key elements in creating a calming harmony — a soft, sweet, soporific element matched with the depth of warm, earthy notes. Taste sensations such as ice cream dripping in the sun, sweet macaroons, homemade caramels, light palette-cleansing sorbets, or chocolate covered pecans — think exotic vintage holidays and comforting tastes, that drift you away to happy places.

Heavily inspired by the idea of an idyllic summer-long escape by the Mediterranean, the notes conjure vintage scenes of the Amalfi Coast in the 1960s, gorgeous faded ochre-pink palette … and lots of chilled glasses of Aperol Spritz on a bougainvillea-covered balcony as the sun sets in the new soft lavender colours of the season.

This fragrance trend is hopeful and open to adventure, conjuring the warm colours, and heady scents of summer flowers of the Amalfi coast to inspire a sweet and smooth fragrance.

Expect combinations of dusky rose and lavender and notes specific to Southern Italy such as bergamot combining both stimulating and calming notes, making the perfect fragrant holiday.

FRAGRANCE NOTES

More sophisticated and less feminine than Soft Florals, with the blend with Freesia, whose quiet Citrus note adds lovely character or the addition of earthy base notes such as Neroli, Basil and Rosemary to round it out and add dramatic notes.

A fusion of fruity notes with subtle unusual Nut notes creates a surprising fragrance. Rose, Mint, Freesia, Geranium, African Violet, Caramel, Chocolate, Vanilla, Neroli, Pecan, Cashew, Bergamot, Basil, Rosemary and Mint, Sweet Pea and Jasmine.

NOMADIC WOODS

TREND TWO

THE NOMADIC WOODS TREND

The sublime yet simple opulence of warm spicy, berry fragrances and hues give comfort through subtle natural vintage fragrant memories awash with palettes of bold rich stately colours, and opulent scents from nature, that create a sense of comforting personal retreats through home fragrance.

This fragrance trend is an important indicator of the zeitgeist of our age, where androgynous tastes align to create fragrances that appeal to both men and women, encouraging clarity and calm, using rich, balancing notes from nature. Such fragrances blends rich woody and spicy notes with a high altitude freshness that speak of a world of nomadic journeys and discoveries, spiritual seeking, and emotional purity. Encouraging calmness and clarity, this trend is also based in the concept of complete escape for the mind.

Using fragrances oils for an earthy, healing, calming base and a dense aroma, Nomadic Woods is a restrained, minimalist fragrance trend suggesting a solemn hike through Japanese mountains to a serene onsen, or the discipline of mid-century modern design.

FRAGRANCE NOTES:

Silent forests of Hinoki Pine, clean rock-filtered water and just-pressed grey gum leaves all combine in this modern spicy and woody fragrance that smells expensive, using rich ingredients such as sexy warm Amber, Rose de Mai from Grasse and Sandalwood from Sri Lanka.

Nomadic Woods is a mysterious and lush concoction of Cedar and Oak Mossy freshness paired with elements such as Berries and Chocolate, woodsy blends and musky Oud to calm and refresh.

Also expect to see more masculine notes of Wood, Tobacco and Leather to add layers of complexity giving greater base depth hints to ground, and hint at mysterious stories to be told. Luxury is felt through a sense of discovering true craftsmen, and consumers are drawn to such stories.

Cedar, Tobacco, Wood, Leather, Black Amber, Whiskey, Antique Sandalwood, Eucalypt, Basil and Cucumber, Bergamot, Lavender, Black Rose, Oud, Green Tea, and Scotch Pine.

THE NOMADIC WOODS TREND

The sublime yet simple opulence of warm spicy, berry fragrances and hues give comfort through subtle natural vintage fragrant memories awash with palettes of bold rich stately colours, and opulent scents from nature, that create a sense of comforting personal retreats through home fragrance.

This fragrance trend is an important indicator of the zeitgeist of our age, where androgynous tastes align to create fragrances that appeal to both men and women, encouraging clarity and calm, using rich, balancing notes from nature. Such fragrances blends rich woody and spicy notes with a high altitude freshness that speak of a world of nomadic journeys and discoveries, spiritual seeking, and emotional purity. Encouraging calmness and clarity, this trend is also based in the concept of complete escape for the mind.

Using fragrances oils for an earthy, healing, calming base and a dense aroma, Nomadic Woods is a restrained, minimalist fragrance trend suggesting a solemn hike through Japanese mountains to a serene onsen, or the discipline of mid-century modern design.

FRAGRANCE NOTES:

Silent forests of Hinoki Pine, clean rock-filtered water and just-pressed grey gum leaves all combine in this modern spicy and woody fragrance that smells expensive, using rich ingredients such as sexy warm Amber, Rose de Mai from Grasse and Sandalwood from Sri Lanka.

Nomadic Woods is a mysterious and lush concoction of Cedar and Oak Mossy freshness paired with elements such as Berries and Chocolate, woodsy blends and musky Oud to calm and refresh.

Also expect to see more masculine notes of Wood, Tobacco and Leather to add layers of complexity giving greater base depth hints to ground, and hint at mysterious stories to be told. Luxury is felt through a sense of discovering true craftsmen, and consumers are drawn to such stories.

Cedar, Tobacco, Wood, Leather, Black Amber, Whiskey, Antique Sandalwood, Eucalypt, Basil and Cucumber, Bergamot, Lavender, Black Rose, Oud, Green Tea, and Scotch Pine.

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